Today, a petition calling on Boots to review the sexist pricing of its products is celebrating a victory as the retailer confirmed that it is to change the price of some of its products.

Fawcett has welcomed the petition and the influence it has had. Sam Smethers, Chief Executive of the Fawcett Society, said:

“It is welcome to see Boots change their sexist pricing practices in response to consumer pressure. This is just the start.  We are also hearing from manufacturers who are making it clear that it is the retailers who are responsible for this sexist price discrimination. In other words the claim that the price difference is because products marketed at women cost more to make is simply not holding up.”

“Women are being ripped off every single day and that has to change.”

The recent investigation by The Times which revealed that women are being charged 36% more on average from products marketed to women, inspired Stevie Wise from London to start her own Change.org petition calling on Boots CEO, Simon Roberts, to review the company’s sexist pricing. Set up two weeks ago the petition now has more than 41,000 signatures.

Download this press statement here.