Views Not Shoes

Views Not Shoes

‘Sleek as an otter’, The Downing Street catwalk’, ‘Cameron’s cuties’ , ‘Brown’s sugars’  and ‘Blair’s Babes; When will the media start reporting female MPs for their opinions, not their looks?

In 2010 we know that the leaders’ wives got more attention than female politicians, so over the 2015 election Fawcett kept an eye on the media to see if things have improved.

Fawcett has investigated if reporting about the economy in the media, central to the lives of women and a key election issue, is the preserve of men.

Read the initial summary of how the media fared in this blog.

Our Aims

  • Analyse how much media coverage women politicians and women candidates get in the run-up to the 2015 election
  • Look at the nature of coverage and consider what good election coverage is
  • Assess how often women are central to economic stories in the media: either as an authoritative voice in the story or as a respected journalist

If women do get to comment on economic issues, are they confined to certain aspects of the economy or certain types of media?

Do programmes or newspapers with a large female readership devote much coverage to economic issues, and in what way are these issues presented?

Are we given shoe commentary rather than hearing what women have to say on the economy?

The Report

The ‘Where are Women’s Voices on the Economy?’ report presents an analysis of all coverage of the economy over the period of the general election campaign in 2015 in six national newspapers. In each article we counted two things; the number of references to a man or woman and the number of men or women quoted.

The findings of the research were stark. In the 611 articles addressing the economy, which included quotes or references, over 80% were from or to men.Our recent report reveals that 80% of newspaper articles on the economy have a male bias, with men quoted or named in greater numbers than women.

Read the full report here.

But We Need You

We still welcome your help to cover the masses of coverage on TV channels, radio stations and newspapers in the country. That’s as well as all the online websites, blogs, Facebook and Twitter. You can tell us by email or using the #viewsnotshoes hashtag if you see the media report:

* What female MPs wear rather than what they say

* Unnecessary information on their personal life

* Using sexist terms

* Ask questions that would never be asked of men

Become An Official Fawcett #ViewsNotShoes Volunteer

The help of volunteers up and down the country is still invaluable to read their local papers and report back on the coverage given to female politicians. Good, bad or ugly, we want to know what the media is saying. If you’d like to help us out, please get in touch.

We are examining all your submissions and will shortly release the fascinating results on the impression that we are given of our female MPs.