Welcome to our new Chief Executive

Sam Smethers photo

Fawcett begins a new phase in its long history as our new Chief Executive, Sam Smethers, takes up her post.

Sam joins us from Grandparents Plus where she was Chief Executive since 2008. Under her leadership the charity championed the role that grandparents and the wider family play in children’s lives. Sam ensured that the charity took a gendered approach, evidencing the way in which older women in particular provide intensive care and support for their grandchildren and families.

She has worked for both the Equal Opportunities Commission and the Equalities and Human Rights Commission and has 14 years’ parliamentary, public affairs and communications experience. She is also no stranger to gender equality and membership organisations, having served as a Fawcett trustee between 2007 and 2010.

“The Fawcett Society has a long and proud history,” she says “and I regard it as a privilege to be given the opportunity to work with the board, our membership and partners in the wider feminist and equalities sectors and beyond to take the charity to its next phase.

“Fawcett wants to see a society where women and girls are safe, valued and respected and where women and men can fulfil their potential at home, at work and in public life.  I look forward to playing my part in progressing this agenda.”

Sam joins the Fawcett Society as it prepares to celebrate its 150th anniversary in 2016. Challenges that it will continue to tackle are the difference in pay between men and women, the paucity of women in the corridors of power, particularly with local elections looming next year, and the way society views women and girls in an era of unprecedented online exposure.


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